Every business owner knows exactly how important it is to have a good SEO strategy in place. The other important aspect to keep in view is that SEO is never a set-and-forget strategy. Professionals that handle this aspect of your online presence have to ensure that they analyze how their chosen keywords and keyphrases are performing and make changes as required in case they don’t get the kind of results they expected. Here we discuss which SEO factors you should be focusing on:
Content– This is one of the topmost ranking factors on Google and it has been that way for quite a while now. But in recent times, there has been a distinct shift from content that focuses only on keywords to engaging content that appeals to readers.
Backlinks– These continue to be another important aspect when it comes to SEO ranking factors. Now Google simply weeds out all the bad links from the ones of value and a larger number of links help improve your score as long as these links are from high-authority, diverse domains.
Focus on mobile-responsiveness– A large percentage of online users are moving to mobile platforms and sourcing information via smartphones, tablets, and laptops etc. Google’s objective is to a enhance the user-experience; with this, in view, the internet giant gives preference to sites that are mobile-responsive which becomes a major ranking factor.
Some technical factors– Some other factors that play a very important role in the ranking of your site are HTTPs encryption (which indicates the site is secure); it’s also important to have “exact match” anchor text, but you need to be careful that your links don’t seem spammy or unnatural. The anchor text you use for backlinks need to be organic and very diverse.
If you keep these SEO ranking factors in view while building your strategy, and you are consistent with your efforts, you will find that your site has an enviable position on the SERPs.