What are the benefits of good content?
Content marketing differs from other forms of marketing, in that it offers your audience something for nothing. It’s not about the hard sell – it’s about creating useful and interesting information relevant to your industry and target audience, that readers will relate to and want to share. This builds awareness of your brand by establishing you as a trusted expert in your field.
A pen is for writing
1. Increase trust in your brand
Building trust allows you to generate more long-lasting relationships with your customers, and inspire their confidence – this is why 61 percent of consumers are more likely to buy from a company that creates custom content. They are also more likely to recommend that company to friends, increasing your social proof as well as building your online following, enlarging your social media communities.
2. Improve your search engine rankings
Keywords still matter, but not nearly as much as how you use them. Search engines have taken note of users getting frustrated with keyword-stuffed, empty content, which is why they now reward well-written and researched content by boosting it up the rankings. Having custom content created for you will improve your visibility in organic search results, as well as increasing the click-through rate on your PPC, SEO and social media campaigns, driving more traffic to your website and creating more leads for your business.
3. Engage your target audience
Quality content isn’t all about facts, either, although these matter. It’s just as much about creating an emotional response in the reader without being overtly promotional for your brand. This is why it’s vital to have your content created by an experienced writer who is used to targeting a wide variety of different audiences, to engage with the people you need in order to create more sales.
4. Generate media attention
Every business needs publicity. The right marketing materials can gain you attention from journalists, reviewers, and influencers, guaranteeing that your message will reach the maximum number of potential customers. From press releases to sales letters and your company marketing materials – everything needs to be tailored to generate the maximum exposure for your brand.