Most small business owners have now realised the importance of having an online presence; it’s why they hire the services of a web designer and get their business on the internet. They don’t do anything much about it after that and just sit and wait in the hope that customers will start pouring in and their profitability will increase dramatically.
Aspects to consider
Unfortunately, that’s not how things work in the online space and having a website doesn’t guarantee that traffic will automatically increase. If you find yourself wondering why no one is coming to your website, here are some reasons why:
- Your site isn’t SEO-friendly
Just having a website isn’t enough; all the content on it has to be SEO optimised. There are a number of ways in which you can optimise your website so it shows up on the topmost searches when someone is looking for a product or service you sell. The choice of keywords and their placement matter as do things like meta tags and picture descriptions.
- You don’t have a blog
People today are curious and hungry for information and when they want any information, they seek for it on the internet. When you create a blog that provides users engaging and relevant content that links back to your site, you will find that the traffic to your site increases; so start blogging regularly.
- Your website’s loading speed is very slow
People today have very short attention spans and they don’t have the patience to wait forever for your web pages to load. If your website coding isn’t right or if it’s too slow to load, visitors will move onto the next site that they are able to access without too much of a wait. This is why it’s important to have a site that loads quickly.
- You are slow with promoting your website
While having a business website is important, it’s probably more important to advertise the fact that you on the internet. You can spread the word via social media platforms such as Facebook, Twitter and LinkedIn etc. You can invite people you know & your friends to like your webpage, and share it on group pages too.
Aside from these aspects, if you don’t have a professionally designed and well laid out website or one that isn’t mobile responsive, people will be more inclined to leave. The minute you fix all these aspects, you will find that the traffic to your site slowly increases and your business profits will be on an upward climb.