There was a time when business owners would introduce themselves and advertise their business through the use of business cards. But all of that has now changed; while business cards are still used on occasion, advertising has taken on a more digitised form.


Almost every business, global and local, big and small have a website, where they post information about their company and its services and products. A business website is one of the best ways of getting information about your brand and products to a very wide audience. An online presence has become a norm today and it’s required if you want to stay competitive in the market. Take a look at why your website is now more important that your business card:


  1. Easy accessibility– A business card is something that you have to personally hand someone if you want them to know more about your business. On the other hand, a website is easily accessible from just about anywhere and potential customers are able to locate you very easily when they want to.


  1. Stay ahead of the competition– As mentioned earlier, every business has a website today. If you don’t have an online presence in the form of a website, you will lose out to the competition. On the other hand, if you have a well-designed and optimised website, it can catapult your business ahead of the competition.


  1. Opportunity to create promotions– A business card will have only your name and contact details and not much else. In comparison, when you have a business website, you are able to post information related to your products or service and also have the option to update this information quickly and without any hassle.


  1. Gain customer feedback- Your customers are able to post feedback on your products via your website. Positive feedback is a very potent form of advertising and helps improve your credibility in the market. Negative feedback helps you retrospect and make changes to provide improved services and products to your customers.


  1. Brand building– Aside from this, your website also helps build brand awareness and you are able to interact with your audience in a more consistent manner. You are able to use strategies to retain existing customers and attract new ones.


All of this is something a simple business card can’t do. It’s why your website has now become a much more important advertising and branding tool than a business card.