Offline marketing is still widely used today as a method of obtaining new customers for your business.
If your business provides products and services to other businesses – then we strongly agree that direct face to face networking is very effective, accompanied with business cards and some flyers.
How-ever – your business still requires a website as standard. If your website is designed and developed correctly – it will strengthen your business brand, provide an information resource for clients who want to know more and will show others that you care about what you do.
But if your business is providing directly to the public – then nearly everything we do these days is virtually online and this will continue to grow at a steady pace.
It is more beneficial to not only have your usual offline marketing working for you, but to have your own e-commerce website so customers have access to your products / services at anytime, which brings the following benefits:
- Having a website that provides direct purchases allows you a far greater reach than you would gain from offline marketing. Flyers are great for reaching your local area’s, but further across the country and over the world – there is many potential customers waiting to purchase.
- Online 24/7 and it doesn’t require the hefty overheads and regulations that you must take on if acquiring a premises to trade from.
- Is an investment into your business that will make its return and will provide an extra route to revenue over time.
Conclusion:
If your business doesn’t have a website, you will lose out on many potential customers, income and in most cases other businesses may not have trust in what you do if the basics are not in place or being worked towards.