The web design space is never stagnant and new techniques emerge that go onto becoming trends. In 2016, irregular grids and animation, card layouts, material design and flat design took centre-stage; and 2017 saw web designers working hard to deliver an interactive, relevant and personalised experience to users. Here we take a look at the top 5 web design trends this year:

 

  1. Mobile first– Smartphone penetration is increasing with each passing year and mobile phones will continue to be the most widely-used gadget across the UK in 2017 as well. This means the trend of building mobile responsive websites is here to stay. Web designers everywhere are focusing on the “mobile first approach” while designing sites for their clients.
  1. Agespecific responsive design– This year, the other major trend is to design age-responsive sites. This is specifically true of sites that cater to varying demographics. For instance, young users would be able to see vibrant colours, while elderly users would be able to see a larger font size etc. Age-based responsive design involves identifying user personas and collecting customer information for enhancing user experience.
  1. Vivid colours and bold typography- The web industry has started making use of more vivid colour themes in their web creations. These colours and warmth add energy to web pages. Aside from this, the focus is also on typography as most web pages include 95% of it.
  1. Bespoke illustration elements- Most web designers made use of stock illustrations earlier. These have now made way for bespoke illustrations and compelling visual content. This is also a great way to add to the uniqueness of a website and gives web designers the chance to unleash their creativity.
  1. MicroInteractions- This is the other aspect that will be spotlighted in 2017; it includes product interactions which will typically be based on various tasks such as setting alarms, clicking “likes” etc. These micro-interactions are more evident on social media platforms such as LinkedIn and Facebook etc.

 

These are the current and trending web design techniques in 2017. Creating engaging websites that will hold the interest of visitors is a top priority, and including these elements into web pages is one way of doing that. If you are planning on getting a new business website designed and built, look for professionals that are in sync with these latest trends and techniques.