Tag Archives: Local Search

Why Are Long-Tailed Keywords An Important Aspect of SEO?

Every business owner knows that their SEO campaign is centred on keywords. When SEO professionals are conducting any keyword research, they focus on aspects such as the search volume and relevancy. If you are just sending your website live or are a small business that already has a website, it isn’t advisable for you to

Off-Page SEO Strategies to Build Your Online Reputation

Search engine optimisation (SEO), is a digital marketing strategy that’s used to promote a site and the services or product it offers online. This can be sub-divided into Off-Page SEO and On-Page SEO. In this blog we are talking about what the former is:   About Off-Page SEO This is a digital marketing strategy in

Which SEO Ranking Factors Should I Be Focusing On?

Every business owner knows exactly how important it is to have a good SEO strategy in place. The other important aspect to keep in view is that SEO is never a set-and-forget strategy. Professionals that handle this aspect of your online presence have to ensure that they analyze how their chosen keywords and keyphrases are

Google’s Algorithm Update ‘Hawk’ Local Search

In August 2017, Google released a major algorithm update, called “Hawk”. Here we talk about what this update is all about and what it means for your company. In Classic Google style, the search giant was very silent with this local search ranking algorithm rollout as well and there was no official announcement about it.