SMO – Social Media Optimisation / Management

These days every business needs a dedicated social media strategy. Over 90 percent of marketers now use social media as an integral part of their digital marketing; so if you’re not currently using it, you’re not on a level playing field with your competitors.

However, it’s not enough just to be using social media – it’s all about knowing how to use it properly if you want to see your social media efforts converting into leads and sales. With over 30 million active social media users in the UK, it’s a market you can’t afford not to be tapping into. At Digital Config, we’ve spent years studying the ways in which users interact with brands on social media, and we would be happy to use our extensive knowledge and experience to help you achieve the results you need to grow your business.

What we do…

Working closely with you, we will create a custom social media strategy specifically tailored to meet the needs of your business. This will include:

A consistent posting schedule
Relevant, engaging, keyworded blog posts
Keyword-based social media posting
Profile maintenance and branding
Daily status updates (if required)
Inbound links

This isn’t an exclusive list…
We will work in consultation with you at every stage, and are happy to accommodate the specific needs of your business.

Why do you need a SMO company to take care of your Social Media Optimisation?

With over 200 social networks now online, many companies are tempted to set up profiles on all of them and simply regurgitate the same content across them all. This strategy doesn’t work, as each social network is used by different demographics. Our dedicated SMO team understands the market trends inside out, and will tailor the most appropriate strategy for your business, saving you money by targeting the right audience from the outset, translating directly into sales for your business.

Social account management

We will establish which are the most appropriate social media platforms for your business to use based on your customers, and manage your accounts on those platforms so you don’t have to worry about audience engagement – we will create content specifically tailored to attract the users of each of those social platforms.

Keyword research

Our expert team will research the most appropriate keywords for your campaigns, and create posts and blog articles based on those keywords. This will improve your search engine rankings and drive more traffic through to your website. It will also lead more people to your social media profiles via organic search.


We have the necessary tools to analyse the results of your social media campaigns, monitoring which platforms and posts are driving the most clicks through to your website and generating leads for your business. This information is vital when it comes to allocating your marketing spend appropriately, and also enables you to work out your ROI effectively, so you can see the results we’re generating for you!

The Right Connections

The main benefit of a tailored social media strategy is that it will speak directly to the people who are most likely to become your customers. This builds brand awareness and enables you to create online communities based around your business, as more and more people follow you and interact with your content by commenting and sharing.

Social media allows you to build relationships with your customers by interacting with them in real time, gaining you recognition as a reputable and trustworthy name in your field, a huge benefit when it comes to your followers making purchase decisions.