There is nothing stagnant about web design; something that was the “in” thing yesterday may be passé today and this landscape is constantly in evolve mode. It goes without saying that web designers need to be in sync with these trends and create sites that will resonate with their clients’ audiences. While 2017 is coming to a close, there are many web design trends that emerged this year that seem promising enough to be carried through into 2018. Let’s take a look at what some of these are:
- The typography is bolder
Many businesses big and small are now opting for bold typography to ensure their home pages have a solid anchor. But this particular style has a better impact when you ensure the rest of the page has a very clean and minimal look.
- High-quality videos and visuals
Many sites now sport high-quality GIFs and videos that operate on a seamless, continuous loop. These add a visual interest to the text-filled static web pages.
- Unique compositions
Gone are the days when web designers stuck to conventional design and layouts in their work. The only way companies are able to stand out in the highly competitive online landscape that exists today is to be different. This is why web designers are now veering towards offbeat, eclectic web design concepts and collage-style layouts are part of this trend.
- Gradient-washed homepages
Solid washes of colour with very neat-looking backgrounds aren’t considered to be attractive any longer and gradients are going the kaleidoscope way all over again. The focus is on creating fresh and attractive designs that are arresting and modern all at once.
Modern-day homepage design is all about creating an impact and the trend of using vivid colour layering technique is becoming very popular. Color-stacking can add considerable texture and depth to the simplest of layouts and make them look stylish.
- The uncluttered look
Many prominent designers are cutting out major navigation features altogether; in place of it, they are focusing on using more simple and impactful text to provide visitors more information about the company. This modern, uncluttered look appeals to modern audiences that are more interested in relevant content than chaff that largely has cosmetic value.
Custom illustrations and the ultra-minimalist approach with two-toned colour schemes are also some of the more notable and popular web design trends today.