As professional Web Designers based in Liverpool, we know that it’s common for businesses to overlook the importance of web design in their broader marketing performance. However, the truth is that it can either boost or sink your campaign. This is especially true of you are an e-commerce business.
While there are a number of other online and traditional marketing strategies that help attract customers, the design of your website is often the deciding factor whether or not they will actually make a purchase. Let’s take a look at why website design is so important:
- Helps build credibility- Market research indicates that 75% of visitors to a site judge the credibility of the business based on its website design. A poorly-designed website tells visitors that the company behind it doesn’t care about the manner in which it runs its business; this will only deter customers from making a purchase.
- Customer engagement– When you hire specialists for web design, they ensure it has all the right elements and that it is professional and easy-to-use. This helps in keeping customers engaged. The longer they stay on your site, greater the chances of them making an enquiry or purchase.
- The online face of your company- Today, the smallest of businesses has an online presence in the form of a website. People are more likely to visit a website, check the company’s products and services and make an online purchase. Even if you are a brick-and-mortar business, you can benefit from a well-designed business website.
People are increasingly looking for information, products and services online. If they don’t find your company listed in the search results, or if they find the design of your site unappealing, they will be more apt to move to a competitor website. This can impact your profitability.
- Reinforce branding- Even when you advertise via offline channels, it’s common for prospective customers to check your website. This becomes a very potent branding opportunity and custom a web design can help reinforce branding in a significant manner. Skilled designers will ensure that the visual presentation of your site complements your corporate colours and the branding message used in other marketing channels.
Aside from the appearance, effective and impactful, the correct web design also ensures that the site is user-friendly, easy to navigate and that the site architecture and user interface are excellent. Website design has a direct and indirect impact on the effectiveness of your marketing campaign and it’s a good idea to hire professional web design experts to create a website that meets all your business requirements.