Content Is King!
Good content is one of the cornerstones of a successful digital marketing strategy. Gone are the days when you could get to the top of search engine rankings by writing meaningless content stuffed with keywords. At Digital Config, we stay up-to- date with all the latest industry trends, giving us the ability to create relevant, engaging content that will bring numerous benefits to your business.
What we offer
Website content, Landing pages, Blog articles, Social media posts, Email Newsletters, Company Brochures, Sales Letters, Press Releases, Longform Content including ebooks.
What are the benefits of good content?
Content marketing differs from other forms of marketing, in that it offers your audience something for nothing. It’s not about the hard sell – it’s about creating useful and interesting information relevant to your industry and target audience, that readers will relate to and want to share. This builds awareness of your brand by establishing you as a trusted expert in your field.
Increase trust in your brand
Building trust allows you to generate more long-lasting relationships with your customers, and inspire their confidence – this is why 61 percent of consumers are more likely to buy from a company that creates custom content. They are also more likely to recommend that company to friends, increasing your social proof as well as building your online following, enlarging your social media communities.
Improve your search engine rankings
Keywords still matter, but not nearly as much as how you use them. Search engines have taken note of users getting frustrated with keyword-stuffed, empty content, which is why they now reward well-written and researched content by boosting it up the rankings. Having custom content created for you will improve your visibility in organic search results, as well as increasing the click-through rate on your PPC, SEO and social media campaigns, driving more traffic to your website and creating more leads for your business.
Engage your target audience
Quality content isn’t all about facts, either, although these matter. It’s just as much about creating an emotional response in the reader without being overtly promotional for your brand. This is why it’s vital to have your content created by an experienced writer who is used to targeting a wide variety of different audiences, to engage with the people you need in order to create more sales.
Generate media attention
Every business needs publicity. The right marketing materials can gain you attention from journalists, reviewers, and influencers, guaranteeing that your message will reach the maximum number of potential customers. From press releases to sales letters and your company marketing materials – everything needs to be tailored to generate the maximum exposure for your brand.
Tailored, quality content from Digital Config
At Digital Config, we can take care of all your content writing needs. Our qualified, expert writers have years of experience creating quality content for thousands of clients across a huge variety of industries, nationally and internationally. Working closely with you, we will provide exactly what you need to engage the audience you need – whether it’s rewording your website, creating weekly blog articles or devising a complete content marketing strategy for your company.
Our digital marketing experts will research the most relevant keywords, which will then be used in the content we create for you, improving your search engine rankings and increasing click-through rates for your digital marketing campaigns.
Our expert writers will research your industry to come up with relevant topics for blog articles and social media posts that are guaranteed to engage your target audience. We can also incorporate your own ideas, giving you control over the messages you want to convey. We pride ourselves on creating content that is original, factually accurate and up-to-date.
We will consult with you to determine the needs of your business and identify your target audience. All content will then be created with that audience in mind, engaging potential customers who can then be converted into sales for your business.