Why Are Long-Tailed Keywords An Important Aspect of SEO?

Every business owner knows that their SEO campaign is centred on keywords. When SEO professionals are conducting any keyword research, they focus on aspects such as the search volume and relevancy. If you are just sending your website live or are a small business that already has a website, it isn’t advisable for you to […]

Latest Web Design Trends

There is nothing stagnant about web design; something that was the “in” thing yesterday may be passé today and this landscape is constantly in evolve mode. It goes without saying that web designers need to be in sync with these trends and create sites that will resonate with their clients’ audiences. While 2017 is coming […]

Off-Page SEO Strategies to Build Your Online Reputation

Search engine optimisation (SEO), is a digital marketing strategy that’s used to promote a site and the services or product it offers online. This can be sub-divided into Off-Page SEO and On-Page SEO. In this blog we are talking about what the former is:   About Off-Page SEO This is a digital marketing strategy in […]

Which SEO Ranking Factors Should I Be Focusing On?

Every business owner knows exactly how important it is to have a good SEO strategy in place. The other important aspect to keep in view is that SEO is never a set-and-forget strategy. Professionals that handle this aspect of your online presence have to ensure that they analyze how their chosen keywords and keyphrases are […]

4 Tips for Successful Content Optimisation

Most content writing experts agree on the fact that well thought out, interesting and powerful topics are crucial in attracting traffic to your site; and modern audiences look for content that is concise, clear, relevant and engaging. Content writers spend a significant amount of energy and time to pen effective, optimised web content to ensure […]

4 Cutting Edge Web Design Trends

Modern day lifestyles are entirely dominated by the Internet and today, most people own smartphones that they use for a number of things apart from making and receiving calls and sending and receiving messages. People are using smartphones to access information on products and services they need and this helps them make a more informed […]

Google’s Algorithm Update ‘Hawk’ Local Search

In August 2017, Google released a major algorithm update, called “Hawk”. Here we talk about what this update is all about and what it means for your company. In Classic Google style, the search giant was very silent with this local search ranking algorithm rollout as well and there was no official announcement about it. […]

You Know You Need a Web Designer When….

Most small business owners start out with great enthusiasm when getting their website designed. Unfortunately what most fail to recognise is that a website is never a set-and-forget component of your overall marketing strategy. It needs regular upgrading and updating or else it will simply fail to do what it was intended to do- attract […]

Business Advice & Support for Start Ups. Community Interest Initiatives. Networking.

Some time ago. We posted a blog about great business support, resources & opportunities that exist in Liverpool and many businesses are unaware of.  Over the past few weeks, we were notified that some of these have rebranded or placed on hold until further notice. We updated our old post accordingly and whilst doing so […]

Why do I Need a Web Designer?

If you want your business to be competitive both in the online and offline space, you need to have a website. Today, the internet has become the primary source of information when people are looking for services or products. And if you don’t have a professionally designed website, you risk losing potential customers, not just […]

Mobility First and How it Affects YOUR Business

In days gone by, web design was far simpler than it is today. Mobile phone usage wasn’t as rampant as it is today and sites could be designed specifically for a desktop. However, all of that has now changed in a significant way. Modern day designers are faced with the challenging task of designing sites that […]

What Is the Difference Between Web Design and Web Development?

Most people use the terms web design and web development interchangeably and feel they are one and the same thing. But the fact is that these are two distinctly different aspects of a website. Let’s take a look at how they differ:   Web design The “design” part of this particular equation specifically deals with […]

What Your Business is Missing by Not Having a Web Site

Today, the internet has infiltrated every walk of life and above 90% of people look for product and services related information online. Consumers seem to have adopted and adapted to the internet wholeheartedly; however, in some industries and regions, small businesses have been slow to follow suit and about 50-60-% of them don’t even have […]

5 Reasons Why Your Website is More Important Than Your Business Card

There was a time when business owners would introduce themselves and advertise their business through the use of business cards. But all of that has now changed; while business cards are still used on occasion, advertising has taken on a more digitised form.   Almost every business, global and local, big and small have a […]

Top 5 Latest Web Design Trends

The web design space is never stagnant and new techniques emerge that go onto becoming trends. In 2016, irregular grids and animation, card layouts, material design and flat design took centre-stage; and 2017 saw web designers working hard to deliver an interactive, relevant and personalised experience to users. Here we take a look at the […]

Why is the Design of Your website Important?

As professional Web Designers based in Liverpool, we know that it’s common for businesses to overlook the importance of web design in their broader marketing performance. However, the truth is that it can either boost or sink your campaign. This is especially true of you are an e-commerce business. While there are a number of […]