Most small business owners start out with great enthusiasm when getting their website designed. Unfortunately what most fail to recognise is that a website is never a set-and-forget component of your overall marketing strategy. It needs regular upgrading and
Today, in excess of 2 billion people across the globe have active social media accounts. This goes to show exactly how widely used the medium is which also makes it the perfect branding and marketing tool. Aspects to consider
If you want your business to be competitive both in the online and offline space, you need to have a website. Today, the internet has become the primary source of information when people are looking for services or products.
In days gone by, web design was far simpler than it is today. Mobile phone usage wasn’t as rampant as it is today and sites could be designed specifically for a desktop. However, all of that has now changed in
Most people use the terms web design and web development interchangeably and feel they are one and the same thing. But the fact is that these are two distinctly different aspects of a website. Let’s take a look at
Most small business owners have now realised the importance of having an online presence; it’s why they hire the services of a web designer and get their business on the internet. They don’t do anything much about it after that
Today, the internet has infiltrated every walk of life and above 90% of people look for product and services related information online. Consumers seem to have adopted and adapted to the internet wholeheartedly; however, in some industries and regions, small
There was a time when business owners would introduce themselves and advertise their business through the use of business cards. But all of that has now changed; while business cards are still used on occasion, advertising has taken on a